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气味日记Fragrance⋮Diary
Chinese Fragrance Brand
气味日记（Fragrance⋮Diary) is a fragrance brand founded by Weiwei Deng in 2019. Guided by the philosophy of “sharing a city through scent,” the brand uses fragrance to preserve urban and temporal memories that are difficult to capture through photography or writing. Traveling across different regions, the brand collects distinctive local scents and transforms them into fragrance collections inspired by cities, diaries, moments of emotion, gardens, tea, and dreams. The City Series features region-specific limited editions.
The brand also incorporates elements of China’s intangible cultural heritage, including traditional leaf-carving products and employment initiatives supporting people with disabilities. Its works have been presented as state gifts for international cultural exchange. With stores across numerous cities in China, extending as far as the westernmost point of Xinjiang, as well as overseas locations, Fragrance has received multiple industry awards and has been selected on numerous occasions as a diplomatic gift. The brand actively supports disability-related charitable initiatives and participates in international art exhibitions, using Eastern olfactory memories to engage in dialogue with the world.
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