SOODAL COMPANY
Professional Korean Designer Workwear Brand
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Founded by veteran hair stylist Lim Kyung-won (phonetic translation, known in the industry as "Soodal Sassoon"), SOODAL COMPANY is a professional fashion workwear brand tailored for creative workers such as hairstylists, florists, and artisans.
The brand's founder served as the vice director of A BY BOM, a renowned high-end beauty salon in Cheongdam-dong, Seoul, from 2017 to April 2023, accumulating long-term expertise in professional hair techniques, salon management, and frontline work experience.
Based on a deep understanding of professional work environments, SOODAL COMPANY integrates practical functionality, freedom of movement, and stylish design, redefining traditional workwear as stage attire that showcases the creator's personality and confidence.
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